Created by coaches, for coaches — 2,500+ posts written · 15+ content formats · Under 2 minutes per post
The LinkedIn Content Tool Built Exclusively for Coaches
The hardest part of posting consistently on LinkedIn is knowing what to write about. CoachCraft gives you ideas that fit you every week and helps you turn them into a strong post. In your own voice, not ChatGPT's.
Try it free for 14 days.
Bas Smeets
Founder of CoachCraft
I watched my 40 coaches struggle with LinkedIn. So I built this.
I work as a career coach myself. Over the past 15 years I've helped people find work that fits, and built a coaching company with 40 coaches. On LinkedIn they all ran into the same thing: they didn't really know what to keep posting about, and when they used ChatGPT for it, it didn't sound like them.
I get it. You became a coach to work with people, not to spend hours puzzling over a single post. But you also know you have to be visible, or no one knows you exist.
So I made CoachCraft. First for myself, then for my team. Not by a software company, but by someone who knows the craft and the business inside out. Everything in it comes from real coaching practice, mine and my coaches'.
Together we've written more than 2,500 posts with it by now. It works. And that's why I'm now sharing it with other coaches too.
Honestly? I'm not going to turn this into a tool for thousands of users. It doesn't need to be. CoachCraft is made for coaches like me, by someone who knows the craft. Are you one of them? Then you're welcome here.
Bas Smeets
founder of CoachCraft & owner of ‘Het Passie Profiel’
What do you post about? And does it land?
This is where most coaches get stuck on LinkedIn:
What do you write about?
You've got years of experience, but coming up with something to post every week is the hard part. Usually the blank screen wins.
Does it land with your audience?
Writing a post that actually sticks is a craft of its own. Often you post something that just misses, and it stays quiet.
And ChatGPT?
It gets you started, but the text sounds like everyone. Your clients can tell right away it's not you.
Record your voice once. Then it writes the way you talk.
No "describe your tone of voice," no checkboxes. You answer five questions out loud, a couple of minutes in total. CoachCraft hears how you actually talk and uses that as the basis for your posts. The result is your own voice, not an imitation of it.
Question 3 of 5
What shift do you most want your clients to make?
How it works
From Blank Screen to LinkedIn in 4 Steps
Never stare at a blank page again. Pick a direction, and we'll write it together.
Pick an idea
Open the app and you'll see ideas that fit your niche, your audience, and how you coach. Not generic tips. Ideas you actually have something to say about.
9 of 12 ideas
You're not afraid of hard work. You're afraid the next 10 years will look exactly like last year
Pain & Problem"I can't change now — I'd waste my degree and a decade of experience" (the sunk-cost trap)
MisconceptionsThe fantasy isn't quitting — it's finishing work and still having energy to be present
LifestyleChoose your format
Long post, carousel, personal story, or a quick quote. Pick the format that fits what you're trying to do. Building awareness? Getting people to think? Attracting new clients?
Post format
Long Post
800-1200 chars
Short Post
300-600 chars
Newsletter
1500+ chars
Personal Story
AI-guided chat
Quote Image
Visual quote
Carousel
Multi-slide
Post objective
Make it yours
Edit it, sharpen it, add your own words. Or write the whole thing yourself. The point is that your content sounds like you, not like ChatGPT in a blazer.
Karin van den Berg
Career Coach | Helping professionals find work that fits
1d
It's weird when the job isn't crushing you... but it still drains you.
Most high performers I talk to aren't scared of effort.
What messes with you is the idea that you could keep doing all that and still feel the same next year.
Same meetings. Same "busy" that doesn't mean anything.
Publish or schedule
Publish straight to LinkedIn, schedule for later, or plan your entire month in the content calendar. One place. No juggling five different tools.
Content Calendar
1
2
3
09:00
4
5
09:00
6
7
09:00
8
9
10
08:00
11
12
08:00
13
14
15
16
17
08:00
18
19
08:00
20
21
08:00
22
23
24
08:00
25
26
27
28
What's Inside
Everything a coach needs to show up consistently on LinkedIn
Your Coach Profile
Set it once. CoachCraft automatically extracts your coaching approach from your website and weaves it into every piece of content. Your methodology isn't an afterthought. It's the foundation.
Personal Story Studio
Your most powerful content is sitting in your last three coaching sessions. The Story Studio asks you questions, draws out the moment, and turns it into a post that builds trust without feeling like self-promotion.
Voice Capture
Record yourself for two minutes answering five questions. CoachCraft uses how you actually talk as the basis for every post.
Knowledge Vault
Upload your coaching frameworks, published articles, client case studies, training materials. CoachCraft draws from your actual ideas when writing. Not generic coaching advice, but your methodology, your examples, your perspective.
Industry Pulse
Every week: curated trends, research, and labor market data organized specifically for coaches. Eight categories. One click from insight to LinkedIn post.
6 Content Formats
Long post, short post, newsletter, personal story, carousel, quote image. When something works, repurpose it into a different format with one click.
Image Search & Overlays
Find a photo that fits your post, or let AI suggest images that match what you wrote. Add a color and text overlay, with wording the AI suggests for you.
Carousel & Quote Maker
Build LinkedIn carousels and quote cards right in the app, in your own brand colors and fonts. Export and schedule without ever opening Canva.
Narrative career counseling framework
Why career pivots fail without support
Published post
My strengths-based coaching model
Document
Client transformation case study
Article
Feed It Your Expertise. It Writes With Your Ideas.
Upload your coaching frameworks, client case studies, published articles, or anything that captures how you think. The Knowledge Vault stores it all and uses your actual ideas when writing posts. Not generic coaching advice. Your methodology, your examples, your perspective.
Be The Coach Who Always Knows What's Happening
Every week we collect the latest trends, research, and labor market data for coaches. Pick an insight, add your perspective, and publish a post that positions you as the go-to voice in your niche.
Survey: 68% of Workers Say AI Has Changed Their Daily Tasks
New workplace research reveals how AI adoption is reshaping daily workflows across industries...
Remote Work Preferences Now Top Factor in Career Decisions
8 out of 10 posts rated 'written by a human'
LinkedIn now favors human-written content: posts with a voice and perspective of their own get more reach than posts that sound like AI. That's why CoachCraft starts from your recorded voice and your stories, and detailed writing rules filter out the familiar AI patterns. The difference is measurable: GPTZero, the best-known AI detector, rates 8 out of 10 CoachCraft posts as written by a human.
Tested with GPTZero on ~100 generated posts, June 2026. Results vary by topic and voice profile.
Honest advice: never blindly publish what AI writes. CoachCraft gets the post 90% there in your voice. The last 10%, an example of your own or a line only you would say, makes it unmistakably yours. That's what the editor is for.
Real results
What Coaches Are Saying
Refined over months with 40+ professional coaches.
It sounds like me, not like a robot.
“A client messaged me saying, 'I saw your post and immediately thought of our conversation.' That's exactly what I want. Content that sounds like me, not like a robot.”
Thomas B.
Career Coach
What used to take an entire Sunday now takes 45 minutes.
“I was honestly skeptical. Another AI tool. But when I saw that the posts actually sound like how I write, I was sold. What used to take me an entire Sunday now takes 45 minutes.”
Marieke V.
Career Coach
I now have more ideas than time.
“The funny thing is, I now have more ideas than time. I used to stare at a blank screen for an hour. Now I scroll through the suggestions and think, oh yes, I want to say something about that.”
Nadine K.
HR Manager
CoachCraft vs. every other tool
“ChatGPT writes LinkedIn posts about coaching. Other tools write LinkedIn posts for everyone. CoachCraft writes LinkedIn posts from your specific coaching methodology. That's not a feature difference. That's a fundamentally different product.”
Honest pricing
One price. Everything included.
$39 a month, that's it. No tiers, no catches. Cancel anytime.
CoachCraft Unlimited
Cancel anytime. No commitment.
FAQs
Frequently Asked Questions
ChatGPT writes LinkedIn posts about coaching. Taplio writes LinkedIn posts for everyone. CoachCraft writes LinkedIn posts from your specific coaching methodology. Your framework, your client stories, your philosophy in every post. That's not a feature difference, it's a different product.
Not at all. If you can use Netflix, you can use CoachCraft. Pick an idea, choose your format, make it yours, and publish. Most coaches have their first post ready within 10 minutes.
All of them. ICF-based coaching, narrative career counseling, strengths-based approaches, somatic coaching, ACT, MBTI-based work, or your own proprietary framework. You describe your methodology once, and every post reflects it.
We built a writing system that goes beyond "write in my style." It filters out the patterns that give AI content away: unnatural sentences, hollow buzzwords, overdone metaphors. The result reads like you wrote it. More on this in the "How it sounds" section above.
Based on your coaching profile, niche, and target audience, you'll get content ideas tailored to how you work. Pick the idea that fits, choose your format and your goal. Are you building awareness, getting people to think, or attracting clients directly? The AI then writes a post matched to your voice.
Yes. We offer a free trial so you can experience the full workflow. Pick an idea, write a post, edit it, and publish. You'll know within your first session whether this is what you've been looking for.
Absolutely. CoachCraft has a free writing mode where you write posts from scratch, no AI involved. You can also adjust the tone of voice on any post, or repurpose something that worked well into a different format with one click.
Every week we collect the latest workplace trends, hiring data, and career research, organized in 8 categories for coaches. Browse the insights and turn any trend into a LinkedIn post with one click. Like a research assistant who knows what your audience cares about.
You record yourself for a couple of minutes, answering five simple questions out loud. CoachCraft uses that as the basis for your posts, so they match how you actually speak. You can re-record whenever you want, or skip it and paste in a few writing samples instead.
Ready to Build Your LinkedIn Presence?
Join coaches who are creating consistent, authentic LinkedIn content — without spending hours writing.
Start your free trialTry it free for 14 days.