The CoachCraft Blog
The LinkedIn Playbook
for Coaches.
Practical content strategies, client attraction tips, and AI workflows built exclusively for coaching professionals.
Articles
Client AttractionBuilding a Referral Engine on LinkedIn
Referrals are the highest-converting source of coaching clients, and LinkedIn makes them easier to generate if you use it right. A visible, consistent presence...
Bas SmeetsApr 28, 20268 min
Client AttractionHow to Price Your Services Without Sounding Salesy
You can talk about pricing on LinkedIn without sounding like a sales page. The coaches who do it well frame pricing as a conversation about value, not a...
Bas SmeetsApr 27, 20268 min
Client AttractionLinkedIn Lead Magnets: What to Offer Your Audience
A lead magnet on LinkedIn gives someone a reason to hand over their email address in exchange for something genuinely useful. For coaches, the best lead...
Bas SmeetsApr 25, 20267 min
Client AttractionThe Content-to-Consultation Funnel on LinkedIn
The content-to-consultation funnel on LinkedIn is simple: content creates recognition, recognition creates trust, trust creates conversations, and...
Bas SmeetsApr 23, 20268 min
Client AttractionHow to Turn LinkedIn Comments Into Clients
Some of the warmest coaching leads on LinkedIn come from the comments section, yours and other people's. A thoughtful comment puts you in front of exactly the...
Bas SmeetsApr 22, 20268 min
Client AttractionSocial Proof on LinkedIn: What Actually Works
Social proof on LinkedIn for coaches means specific evidence that your work produces results. Not follower counts or endorsements, but testimonials, case...
Bas SmeetsApr 21, 20266 min
Client AttractionHow to Collect and Display LinkedIn Testimonials
LinkedIn testimonials and recommendations are among the most persuasive elements on a coaching profile, because they let someone else say what you cannot say...
Bas SmeetsApr 6, 20267 min
Client AttractionHow to Write a LinkedIn Featured Section That Sells
The LinkedIn Featured section is the most underused part of most coaching profiles. It sits just below your About section and gives a warm visitor somewhere to...
Bas SmeetsApr 5, 20267 min
Client AttractionHow to Write a LinkedIn Bio That Converts
A LinkedIn bio that converts starts with your ideal client's situation, not your credentials. Most coaches write about themselves. The bios that turn visitors...
Bas SmeetsApr 4, 20268 min
Client AttractionLinkedIn Connection Request Templates That Get Accepted
A LinkedIn connection request gets accepted when it is personal and gives a genuine reason to connect. One sentence about why you are reaching out beats any...
Bas SmeetsApr 3, 20268 min
Client AttractionHow to Find Coaching Clients Online
Finding coaching clients online comes down to being findable by the right people in the right places. For most coaches, that means LinkedIn content that...
Bas SmeetsApr 2, 20268 min
Client AttractionHow to Get Coaching Clients
Getting coaching clients consistently comes from three things: a clear position that makes the right person think you are for them, content that builds trust...
Bas SmeetsApr 1, 20268 min