The CoachCraft Blog
The LinkedIn Playbook
for Coaches.
Practical content strategies, client attraction tips, and AI workflows built exclusively for coaching professionals.
Articles
Client AttractionHow to Niche Down as a Coach Without Losing Clients
Niching down means choosing a specific person or problem to focus on and making that visible in your content and profile. Your marketing speaks to one person clearly instead of everyone vaguely.
Bas SmeetsMar 5, 20268 min
Client AttractionHow to Write About Your Coaching Method Without Sounding Like Every Other Coach
Writing about your coaching method without sounding generic means replacing broad language with specific observations from your practice, naming your actual beliefs, and describing what working with you looks like, not just what outcomes it produces.
Bas SmeetsMar 1, 20268 min
Client AttractionLinkedIn Profile Optimization: The Complete Guide
LinkedIn profile optimization means updating every section of your profile so visitors immediately understand who you help, what changes for them, and what to do next. For coaches, that means writing for your ideal client, not for colleagues or certification boards.
Bas SmeetsFeb 27, 202614 min
Client AttractionHow to Get Clients on LinkedIn: The Complete Guide
Getting clients on LinkedIn comes down to three things done consistently: a profile that speaks directly to the people you help, content that makes them feel understood, and conversations that build trust before anyone mentions a discovery call.
Bas SmeetsFeb 27, 202618 min