The CoachCraft Blog
The LinkedIn Playbook
for Coaches.
Practical content strategies, client attraction tips, and AI workflows built exclusively for coaching professionals.
The LinkedIn Content Strategy for Coaches: What Actually Works in 2026
A LinkedIn content strategy for coaches needs three things: a mix of authority, empathy, and social proof posts; a cadence of 2-4 times per week; and a batching system that fits around client sessions.
Bas SmeetsFeb 27, 202618 min readRecent Articles
AI for CoachesHow to Use ChatGPT to Write LinkedIn Posts (Without Sounding Like a Robot)
Use ChatGPT for LinkedIn posts by giving it a specific real-world input, a clear tone instruction, and a format constraint. Then edit the output until it...
Bas SmeetsMay 4, 20267 min
AI for CoachesThe Best AI Tools for Coaches in 2026
The best AI tools for coaches in 2026 are ChatGPT, Claude, and CoachCraft. ChatGPT and Claude are general-purpose. CoachCraft is built for coaching content...
Bas SmeetsMay 1, 20268 min
AI for CoachesHow Coaches Are Using AI to Write LinkedIn Content
Coaches are using AI to draft LinkedIn posts, repurpose session notes, and fill content calendars in a fraction of the time. The output still needs editing....
Bas SmeetsApr 29, 20268 min
Client AttractionBuilding a Referral Engine on LinkedIn
Referrals are the highest-converting source of coaching clients, and LinkedIn makes them easier to generate if you use it right. A visible, consistent presence...
Bas SmeetsApr 28, 20268 min
Client AttractionHow to Price Your Services Without Sounding Salesy
You can talk about pricing on LinkedIn without sounding like a sales page. The coaches who do it well frame pricing as a conversation about value, not a...
Bas SmeetsApr 27, 20268 min
Client AttractionLinkedIn Lead Magnets: What to Offer Your Audience
A lead magnet on LinkedIn gives someone a reason to hand over their email address in exchange for something genuinely useful. For coaches, the best lead...
Bas SmeetsApr 25, 20267 min
Client AttractionThe Content-to-Consultation Funnel on LinkedIn
The content-to-consultation funnel on LinkedIn is simple: content creates recognition, recognition creates trust, trust creates conversations, and...
Bas SmeetsApr 23, 20268 min
Client AttractionHow to Turn LinkedIn Comments Into Clients
Some of the warmest coaching leads on LinkedIn come from the comments section, yours and other people's. A thoughtful comment puts you in front of exactly the...
Bas SmeetsApr 22, 20268 min
AI for CoachesAI for Coaches: The Complete Guide to Using AI in Your Coaching Business
AI helps coaches produce better LinkedIn content faster, handle repetitive writing tasks, and stay consistent without burning out. The key is knowing which...
Bas SmeetsApr 21, 202615 min
Client AttractionSocial Proof on LinkedIn: What Actually Works
Social proof on LinkedIn for coaches means specific evidence that your work produces results. Not follower counts or endorsements, but testimonials, case...
Bas SmeetsApr 21, 20266 min
Client AttractionHow to Collect and Display LinkedIn Testimonials
LinkedIn testimonials and recommendations are among the most persuasive elements on a coaching profile, because they let someone else say what you cannot say...
Bas SmeetsApr 6, 20267 min
Client AttractionHow to Write a LinkedIn Featured Section That Sells
The LinkedIn Featured section is the most underused part of most coaching profiles. It sits just below your About section and gives a warm visitor somewhere to...
Bas SmeetsApr 5, 20267 min