The CoachCraft Blog
The LinkedIn Playbook
for Coaches.
Practical content strategies, client attraction tips, and AI workflows built exclusively for coaching professionals.
Recent Articles
Client AttractionHow to Write a LinkedIn Bio That Converts
A LinkedIn bio that converts starts with your ideal client's situation, not your credentials. Most coaches write about themselves. The bios that turn visitors...
Bas SmeetsApr 4, 20268 min
Client AttractionLinkedIn Connection Request Templates That Get Accepted
A LinkedIn connection request gets accepted when it is personal and gives a genuine reason to connect. One sentence about why you are reaching out beats any...
Bas SmeetsApr 3, 20268 min
Client AttractionHow to Find Coaching Clients Online
Finding coaching clients online comes down to being findable by the right people in the right places. For most coaches, that means LinkedIn content that...
Bas SmeetsApr 2, 20268 min
Client AttractionHow to Get Coaching Clients
Getting coaching clients consistently comes from three things: a clear position that makes the right person think you are for them, content that builds trust...
Bas SmeetsApr 1, 20268 min
LinkedIn StrategyLinkedIn Storytelling: How to Turn Real Moments Into Posts
LinkedIn storytelling for coaches means turning real moments into posts that make the right person feel seen. Not inspiration, not lessons wrapped in...
Bas SmeetsMar 31, 202610 min
LinkedIn StrategyHow to Batch-Create a Month of LinkedIn Content
Batching LinkedIn content means sitting down once or twice a week to write multiple posts in one session, then scheduling them out. Most coaches who post...
Bas SmeetsMar 30, 20268 min
LinkedIn StrategyLinkedIn Articles vs Posts: Which Should You Use?
For coaches, LinkedIn posts are almost always the better choice. They get more reach, more engagement, and build an audience faster. LinkedIn articles have one...
Bas SmeetsMar 29, 20268 min
LinkedIn StrategyLinkedIn Video: What to Post and What to Skip
LinkedIn video builds familiarity faster than any other format. For coaches, that matters. Clients hire people they trust, and trust comes from feeling like...
Bas SmeetsMar 28, 20269 min
LinkedIn StrategyHow to Repurpose Content for LinkedIn
Repurposing content for LinkedIn means taking one idea and giving it more than one life. A coaching session observation becomes a text post, then a carousel,...
Bas SmeetsMar 27, 20268 min
LinkedIn StrategyLinkedIn Newsletters: Are They Worth Starting?
LinkedIn newsletters are worth starting if you want to build a direct subscriber base on the platform. They do not replace your blog or email list, but they...
Bas SmeetsMar 26, 20269 min
LinkedIn StrategyLinkedIn Polls: Do They Still Work in 2026?
LinkedIn polls still get reach in 2026, but they are a reach tool, not a trust-building tool. For coaches, they work best for market research and audience...
Bas SmeetsMar 25, 20268 min
LinkedIn StrategyHow Often Should You Post on LinkedIn?
Three times a week is the right posting frequency for most coaches on LinkedIn. Enough to stay visible in the algorithm, realistic enough to sustain, and often...
Bas SmeetsMar 24, 20268 min