The CoachCraft Blog
The LinkedIn Playbook
for Coaches.
Practical content strategies, client attraction tips, and AI workflows built exclusively for coaching professionals.
Recent Articles
LinkedIn StrategyLinkedIn Hashtags: Which Ones Actually Work
LinkedIn hashtags have almost no effect on reach in 2026. The coaches spending time researching and optimizing hashtag strategies are spending time on...
Bas SmeetsMar 19, 20267 min
LinkedIn StrategyLinkedIn Tips: What Actually Works (and What Doesn't)
The LinkedIn tips worth following come down to three things: a profile that makes the right person think "that's for me," content that says something honest,...
Bas SmeetsMar 18, 20269 min
LinkedIn StrategyLinkedIn Post Ideas That Actually Get Engagement
The best LinkedIn post ideas come from what you already know: your client sessions, your observations, your opinions. You do not need a content calendar full...
Bas SmeetsMar 16, 202611 min
LinkedIn StrategyHow the LinkedIn Algorithm Actually Works in 2026
Most LinkedIn advice about the algorithm is written for marketers trying to go viral. Coaches have a different goal entirely, and a different audience, which...
Bas SmeetsMar 9, 202611 min
LinkedIn StrategyThe LinkedIn DM Strategy That Gets Coaching Clients (Without Cold Pitching)
The LinkedIn DM strategy that gets coaching clients has three stages: build visibility through content, create real engagement through comments, then send a short personal message that references a real exchange. The pitch never comes first.
Bas SmeetsMar 7, 202610 min
Client AttractionHow to Niche Down as a Coach Without Losing Clients
Niching down means choosing a specific person or problem to focus on and making that visible in your content and profile. Your marketing speaks to one person clearly instead of everyone vaguely.
Bas SmeetsMar 5, 20268 min
LinkedIn StrategyGrowing a LinkedIn Audience from Zero: A Complete Playbook
Growing a LinkedIn audience from zero means fixing your profile first, posting 2-3 times per week on a consistent topic, and connecting with people who match your ideal client. Most coaches hit a real inflection point around 90 days.
Bas SmeetsMar 3, 20269 min
LinkedIn StrategyHow to Turn Every Coaching Session Into a Week of LinkedIn Content
Turn a coaching session into LinkedIn content by writing one sentence immediately after it ends: what came up that you have seen before, or that surprised you. That single habit gives you five different post types every week.
Bas SmeetsMar 1, 20269 min
Client AttractionHow to Write About Your Coaching Method Without Sounding Like Every Other Coach
Writing about your coaching method without sounding generic means replacing broad language with specific observations from your practice, naming your actual beliefs, and describing what working with you looks like, not just what outcomes it produces.
Bas SmeetsMar 1, 20268 min
LinkedIn Strategy5 LinkedIn Post Frameworks Every Coach Should Use (With Examples)
LinkedIn post frameworks give your coaching content structure so you are never starting from nothing. The five that work best for coaches: transformation stories, contrarian takes, pain mirrors, field observations, and specific lists.
Bas SmeetsMar 1, 202613 min
Client AttractionLinkedIn Profile Optimization: The Complete Guide
LinkedIn profile optimization means updating every section of your profile so visitors immediately understand who you help, what changes for them, and what to do next. For coaches, that means writing for your ideal client, not for colleagues or certification boards.
Bas SmeetsFeb 27, 202614 min
LinkedIn StrategyThe LinkedIn Content Strategy for Coaches: What Actually Works in 2026
A LinkedIn content strategy for coaches needs three things: a mix of authority, empathy, and social proof posts; a cadence of 2-4 times per week; and a batching system that fits around client sessions.
Bas SmeetsFeb 27, 202618 min