LinkedIn Newsletters: Are They Worth Starting?
Bas Smeets9 min read
LinkedIn newsletters are worth starting if you want to build a direct subscriber base on the platform. They do not replace your blog or email list, but they reach people who would never visit either.
LinkedIn newsletters are a format that gets underused by coaches, partly because they sound like extra work and partly because most coaches are not sure what they are for. The short answer: a LinkedIn newsletter is a long-form content series that subscribers get notified about directly. It is not the same as posting an article. It is closer to an email newsletter, but without the friction of convincing someone to hand over their email address.
What is a LinkedIn newsletter and how is it different from a regular post?
A LinkedIn newsletter is a recurring publication you create within LinkedIn. Readers can subscribe to it and LinkedIn notifies them when you publish a new edition, both in-app and by email. That notification is the key difference. Regular posts appear in the feed and compete with everything else. Newsletter editions land in subscribers' inboxes directly.
They also live on a dedicated page on your LinkedIn profile, which means they are discoverable over time, not just when they are published.
The trade-off is format. Newsletter editions tend to be longer than regular posts, more editorial in feel, and less conversational. They suit coaches who have a lot to say on a specific topic and want to build a committed reader base rather than broad reach.
LinkedIn newsletter vs regular article
LinkedIn also has a separate "article" format that predates newsletters. Articles are one-off long-form posts with no subscriber mechanism. Newsletters are recurring, have subscribers, and send notifications. If you are choosing between the two, newsletters are almost always the better option because of the subscriber notification feature.
Should coaches start a LinkedIn newsletter?
Only if you can commit to a regular publishing cadence. A newsletter with two editions and then nothing is worse than no newsletter at all. It signals to anyone who subscribes that you started something and gave up, which is not the impression you want to make.
The coaches who get genuine value from LinkedIn newsletters share two characteristics: they have a specific topic they can write about consistently, and they can publish at least twice a month without straining.
If you are already struggling to post three times a week on LinkedIn, do not add a newsletter. Fix the base habit first. If posting three times a week feels manageable and you have more to say than fits in regular posts, a newsletter is worth trying.
Before you start
Write three newsletter editions before you publish the first one. If that feels easy and each one says something genuinely useful, you have the material for a real newsletter. If writing three felt like squeezing blood from a stone, monthly cadence or no newsletter at all is the right call.
What should a coaching LinkedIn newsletter be about?
The newsletters that build loyal subscriber bases are specific. Not "leadership insights" or "coaching tips," but something narrow enough that the right reader immediately knows it is for them.
Some angles that work for coaches:
A recurring framework or methodology you teach, explored one aspect at a time
A specific client journey: the stages, the stuck points, the shifts, explored in depth over multiple editions
Observations from your coaching sessions: what you are seeing across clients this month, what it tells you about where people are right now
A specific niche topic: career transitions for people in their 40s, leadership for first-time managers, building a coaching practice from scratch
The test is whether someone reading the first edition would know exactly whether the next twenty editions are for them. If the answer is yes, the topic is specific enough. If it could be for anyone, it will resonate with no one.
How often should coaches publish a LinkedIn newsletter?
Biweekly (every two weeks) or monthly is the right cadence for most coaches. Weekly is possible if writing comes easily and the topic has enough depth. But weekly is a real commitment, and the coaches who start with weekly and burn out are worse off than the ones who started monthly and have kept it going for two years.
Readers will tolerate a slower cadence if each edition is worth reading. They will unsubscribe from a faster cadence that feels thin. Set the cadence based on what you can sustain at quality, not what sounds most impressive.
How do LinkedIn newsletter subscribers compare to email subscribers?
If you already have an email newsletter, a LinkedIn newsletter is an additional channel that pulls from a different pool. If you do not, a LinkedIn newsletter is a good starting point, though eventually you will want to convert your best subscribers to an owned list outside LinkedIn. Growing your LinkedIn audience and building an email list work well in parallel.
LinkedIn newsletter subscribers are easier to get and harder to keep. Easier to get because the subscription button is right there on LinkedIn with no friction. Harder to keep because LinkedIn readers are in a scrolling mindset, not a reading mindset, and they will unsubscribe quickly if your newsletters feel like more content noise.
Email subscribers, by contrast, gave you their email address, which means they made a more deliberate choice. They tend to be more committed readers.
Neither replaces the other. LinkedIn newsletters reach people who will never sign up for an external email list. Email newsletters reach people with a deeper level of intent. If you already have an email newsletter, a LinkedIn newsletter is an additional channel that pulls from a different pool. If you do not have an email newsletter, a LinkedIn newsletter is a good starting point but eventually you will want to convert your best subscribers to an owned list.
Personally I've had a lot of success with newsletters. I loved that when I started my newsletter, LinkedIn immediately invited all my connections to subscribe. Even if all those subscribers don't read my newsletter every time, they still get a notification that I've published a new article, meaning I'm top of mind again.
A newsletter format that works for coaches
One observation from your coaching practice this month (two or three paragraphs). One question you are sitting with. One thing you recommend, whether a book, a framework, or a tool. This format is easy to write, specific enough to be interesting, and short enough that people actually read it. It also scales: you can write this in 30 minutes once you have the habit.
How do you get LinkedIn newsletter subscribers as a coach?
Mention it in your regular posts occasionally, but not constantly. Once a month is enough. "I publish a biweekly newsletter on [specific topic]. Link in my profile if you want to subscribe." Once a month is enough. More than that and it starts to feel like promotion.
The bigger driver is quality. Coaches who publish newsletters worth reading get subscribers through shares and recommendations. The newsletter itself is the marketing.
Also: when someone subscribes, LinkedIn notifies you. Sending a short personal message thanking them and asking what brought them there is both good practice and a way to start a real conversation that might eventually lead somewhere.
Is a LinkedIn newsletter worth the effort for coaches?
If you have something specific to say on a recurring basis, yes. The subscriber notification mechanism is genuinely valuable and not available through any other LinkedIn post format. If your content is already stretching thin across regular posts, add the newsletter later.
CoachCraft helps coaches build consistent content habits, whether that is regular posts, carousels, or a newsletter. Try it free at coachcraft.io.
Frequently asked questions
What is a LinkedIn newsletter?
A recurring publication on LinkedIn that subscribers get notified about directly, both in-app and by email. Different from regular posts or one-off articles: it has a subscriber base and a dedicated page on your profile.
Should coaches start a LinkedIn newsletter?
Only if you can commit to a regular cadence and have a specific enough topic to sustain it. A newsletter with two editions and then nothing is worse than no newsletter. Test yourself by writing three editions before publishing the first.
How often should I publish my LinkedIn newsletter?
Biweekly or monthly is sustainable for most coaches. Weekly is possible if writing comes easily and the topic has enough depth. Set the cadence based on what you can sustain at quality, not what sounds most committed.
How do I get subscribers for my LinkedIn newsletter?
Mention it in regular posts once a month. Publish editions worth reading and subscribers will find you through shares. Quality is the primary driver, not promotion frequency.
What should my LinkedIn newsletter be about as a coach?
Something specific enough that your ideal reader immediately knows it is for them. A recurring framework you teach, observations from your practice, a specific client journey explored over time. "Coaching tips" is too broad. "What I am learning from coaching professionals in career transition" is specific enough.
Is a LinkedIn newsletter better than an email newsletter?
They do different things. LinkedIn newsletters reach people who will never sign up for an external list. Email newsletters reach people with deeper intent. Both are worth having eventually. If you have to choose one to start, an email newsletter gives you an owned list that is not dependent on LinkedIn's platform.
How long should a LinkedIn newsletter edition be?
Long enough to say something substantive, short enough that people actually read it. Most successful coaching newsletters run between 400 and 800 words. Longer is fine if the content justifies it, but avoid length for its own sake.
For a complete overview, see our The LinkedIn Content Strategy for Coaches: What Actually Works in 2026.
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