The CoachCraft Blog
The LinkedIn Playbook
for Coaches.
Practical content strategies, client attraction tips, and AI workflows built exclusively for coaching professionals.
Articles
LinkedIn StrategyLinkedIn Storytelling: How to Turn Real Moments Into Posts
LinkedIn storytelling for coaches means turning real moments into posts that make the right person feel seen. Not inspiration, not lessons wrapped in...
Bas SmeetsMar 31, 202610 min
LinkedIn StrategyHow to Batch-Create a Month of LinkedIn Content
Batching LinkedIn content means sitting down once or twice a week to write multiple posts in one session, then scheduling them out. Most coaches who post...
Bas SmeetsMar 30, 20268 min
LinkedIn StrategyLinkedIn Articles vs Posts: Which Should You Use?
For coaches, LinkedIn posts are almost always the better choice. They get more reach, more engagement, and build an audience faster. LinkedIn articles have one...
Bas SmeetsMar 29, 20268 min
LinkedIn StrategyLinkedIn Video: What to Post and What to Skip
LinkedIn video builds familiarity faster than any other format. For coaches, that matters. Clients hire people they trust, and trust comes from feeling like...
Bas SmeetsMar 28, 20269 min
LinkedIn StrategyHow to Repurpose Content for LinkedIn
Repurposing content for LinkedIn means taking one idea and giving it more than one life. A coaching session observation becomes a text post, then a carousel,...
Bas SmeetsMar 27, 20268 min
LinkedIn StrategyLinkedIn Newsletters: Are They Worth Starting?
LinkedIn newsletters are worth starting if you want to build a direct subscriber base on the platform. They do not replace your blog or email list, but they...
Bas SmeetsMar 26, 20269 min
LinkedIn StrategyLinkedIn Polls: Do They Still Work in 2026?
LinkedIn polls still get reach in 2026, but they are a reach tool, not a trust-building tool. For coaches, they work best for market research and audience...
Bas SmeetsMar 25, 20268 min
LinkedIn StrategyHow Often Should You Post on LinkedIn?
Three times a week is the right posting frequency for most coaches on LinkedIn. Enough to stay visible in the algorithm, realistic enough to sustain, and often...
Bas SmeetsMar 24, 20268 min
LinkedIn StrategyLinkedIn Analytics: Which Metrics Actually Matter
The LinkedIn metrics that matter for coaches are profile views, follower growth from your target audience, and post reach on content about your coaching niche....
Bas SmeetsMar 23, 20268 min
LinkedIn StrategyLinkedIn Carousels: The Complete Guide for Coaches
LinkedIn carousels get shared and saved more than any other post format. For coaches, they work best for frameworks, step-by-step processes, and...
Bas SmeetsMar 22, 20268 min
LinkedIn StrategyBest Time to Post on LinkedIn
The best time to post on LinkedIn is Tuesday through Thursday, between 7am and 9am or 12pm and 1pm in your audience's time zone. But posting at the right time...
Bas SmeetsMar 21, 20267 min
LinkedIn StrategyHow to Write LinkedIn Hooks That Stop the Scroll
A LinkedIn hook is the first line of your post. It determines whether anyone reads the rest. Most coaches write their hook last, treat it as an afterthought,...
Bas SmeetsMar 20, 20268 min