CoachCraft

The CoachCraft Blog

The LinkedIn Playbook for Coaches.

Practical content strategies, client attraction tips, and AI workflows built exclusively for coaching professionals.

Articles

LinkedIn Hashtags: Which Ones Actually WorkLinkedIn Strategy

LinkedIn Hashtags: Which Ones Actually Work

LinkedIn hashtags have almost no effect on reach in 2026. The coaches spending time researching and optimizing hashtag strategies are spending time on...

Bas SmeetsBas SmeetsMar 19, 20267 min
LinkedIn Tips: What Actually Works (and What Doesn't)LinkedIn Strategy

LinkedIn Tips: What Actually Works (and What Doesn't)

The LinkedIn tips worth following come down to three things: a profile that makes the right person think "that's for me," content that says something honest,...

Bas SmeetsBas SmeetsMar 18, 20269 min
LinkedIn Post Ideas That Actually Get EngagementLinkedIn Strategy

LinkedIn Post Ideas That Actually Get Engagement

The best LinkedIn post ideas come from what you already know: your client sessions, your observations, your opinions. You do not need a content calendar full...

Bas SmeetsBas SmeetsMar 16, 202611 min
How the LinkedIn Algorithm Actually Works in 2026LinkedIn Strategy

How the LinkedIn Algorithm Actually Works in 2026

Most LinkedIn advice about the algorithm is written for marketers trying to go viral. Coaches have a different goal entirely, and a different audience, which...

Bas SmeetsBas SmeetsMar 9, 202611 min
The LinkedIn DM Strategy That Gets Coaching Clients (Without Cold Pitching)LinkedIn Strategy

The LinkedIn DM Strategy That Gets Coaching Clients (Without Cold Pitching)

The LinkedIn DM strategy that gets coaching clients has three stages: build visibility through content, create real engagement through comments, then send a short personal message that references a real exchange. The pitch never comes first.

Bas SmeetsBas SmeetsMar 7, 202610 min
Growing a LinkedIn Audience from Zero: A Complete PlaybookLinkedIn Strategy

Growing a LinkedIn Audience from Zero: A Complete Playbook

Growing a LinkedIn audience from zero means fixing your profile first, posting 2-3 times per week on a consistent topic, and connecting with people who match your ideal client. Most coaches hit a real inflection point around 90 days.

Bas SmeetsBas SmeetsMar 3, 20269 min
How to Turn Every Coaching Session Into a Week of LinkedIn ContentLinkedIn Strategy

How to Turn Every Coaching Session Into a Week of LinkedIn Content

Turn a coaching session into LinkedIn content by writing one sentence immediately after it ends: what came up that you have seen before, or that surprised you. That single habit gives you five different post types every week.

Bas SmeetsBas SmeetsMar 1, 20269 min
5 LinkedIn Post Frameworks Every Coach Should Use (With Examples)LinkedIn Strategy

5 LinkedIn Post Frameworks Every Coach Should Use (With Examples)

LinkedIn post frameworks give your coaching content structure so you are never starting from nothing. The five that work best for coaches: transformation stories, contrarian takes, pain mirrors, field observations, and specific lists.

Bas SmeetsBas SmeetsMar 1, 202613 min
The LinkedIn Content Strategy for Coaches: What Actually Works in 2026LinkedIn Strategy

The LinkedIn Content Strategy for Coaches: What Actually Works in 2026

A LinkedIn content strategy for coaches needs three things: a mix of authority, empathy, and social proof posts; a cadence of 2-4 times per week; and a batching system that fits around client sessions.

Bas SmeetsBas SmeetsFeb 27, 202618 min